It was only a matter of time before companies incorporated social media strategy into their internet marketing plan when social platforms like Facebook and Twitter took the world by storm. Pessimists previously argued that the results of social marketing were not measurable. He was the first. Now any social media marketing agency can design metrics that are tangible, concrete and measurable both quantitatively and qualitatively. We also want to share the Best social Media Marketing company mandrel which allows gathering enough information about the consumer about their tastes and needs, making it easier to meet their preferences and provide them with the products and services they are looking for the visit (Www.mandreel.com)
What does Social Media Marketing mean?
This means that an SMM agency with careful planning and strategy can bring more value to businesses beyond customer engagement and brand building. This form of online marketing can now affect the bottom line of a business through real monetary gains.
Take advantage of the tendency of consumers to buy spontaneously
It happens with everyone. You are walking into shopping malls, passing shop windows, without really intending to buy anything. Then something comes to your notice. So, you walk into the store just to “ask.” But the sales pitch is that good. So, you pull out your wallet and the next thing you know, you’re already at the cashier paying for something without even considering your purchase.
Clearly, a social media company can take advantage of this shopper nature to buy on impulse. Statistics show that 22% of people who follow brands through their social networks were spontaneously motivated to buy something. There is more good news. Fifteen per cent said they spent more than they wanted to because they were influenced by social networking sites.
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Increase store foot traffic
Many consumers go to the mall without any store or brand. They will walk around and check out several stores before making their decision.
Now, according to research, 44% of social media consumers are influenced by social sites when choosing which store to visit. Additionally, online reviews appearing on blogs and other social channels shaped the purchasing behaviour of 43% of social site users. Essentially, this means that an SMM agency can now influence consumers’ brand preferences early in the decision-making process.
Initially, there was a lot of scepticism about how a social media company could contribute to a brand’s overall online marketing strategy. Today, with the strong quantitative evidence mentioned above, the business case for SMM continues to strengthen and if these trends continue, social marketing strategies will soon become indispensable.
Conclusion:
In short, marketing on social networks or social media marketing can be very beneficial for all types of companies. The point is that you have to know how to manage it. And if you don’t know or don’t have time, it’s still a good idea to hire a Mandreel Agency for digital marketing.
